Imagine what you would do if you got your hands on a car from the 90s, a top-demand car at the time. The Tata Sierra with an on-road price of ₹13.30 lakh is the most popular car in India. It’s just been launched. Bookings are already pouring in It’s packed with top-class features, offering a budget-friendly price tag It’s available for ₹13.30 lakh,
With four top-notch features surpassing the Creta and Seltos It’s strengthening its market presence It’s already received over 10,000 bookings, with bookings already complete before delivery It’s considered the most functional car in its new features and SUV segment.
Tata Sierra on-road Price Breakdown by City
The price is a concern for any car It’s a top contender in the SUV segment for features and SUV segments Its ex-showroom price for the base variant is ₹13.30 lakh It starts from ₹ 11.49 Lakhs which includes ₹ 1.15 Lakhs + Insurance of approximately ₹ 55 thousand + Fastag handling which brings it to this price and its top model Sierra Accomplished Plus 1.5 Kryojet AT has an ex-showroom price of ₹ 20.49 Lakhs in which all the features and comforts are available.
Tata is currently running a launch offer on this till December 15th, in which a cash discount of ₹25,000-30,000 is available and free accessories are available This means that the SUV can be purchased for under ₹13 lakh In EMI, you will have to pay 20% down payment ₹2.66 lakh, which is a 5-year EMI, which costs between ₹24,500 and ₹25,000 per month It will be available in 7 variants in December—from Adventure to Simplicity.
4 Secret Features
1. It has a HYPAR HUDI display which provides ADR navigation speed and a blind spot alert on the driver side which indicates the car to move into another lane and it is India’s first homegrown AR HUD display which shows 19 types of visuals.
2. It now has a thigh support seat which helps in reducing fatigue on long journeys for the people sitting in front and rear which is not available in any other car except Creta and Seltos.
4. It features a Theatre Pro setup a 10.25-inch dual touchscreen with Apple CarPlay and Android Auto, wireless charging support and JBL-Harman’s 12-speaker Dolby Atmos making long journeys easier.
Direct competition with the Creta and Seltos
There are many cars in the market to compete with the Tata Sierra but its range includes the Creta and Seltos, which are the best-selling cars in the market However the Sierra will face challenges.
The Seltos’ price starts at 10.79 lakh rupees and tops out at 19.81 lakh rupees The Sierra offers 622 liters of boot space with ADAS Level 2+ standard which makes carrying luggage easier, and offers 200mm of ground clearance which is higher than the Creta and Seltos.
The Sierra is built using the ARGOS platform It also comes with AWD all-wheel drive and an EV version in 2026.
Many people are saying it’s better than the Creta but the Sierra has won over people with its 90s feel new technology, and comfort, making it the best car under 15 lakhs.
A Different Level of Safety: A 5-Star Rating
All Tata cars are at the forefront of safety delivering on all the features and safety requirements The Sierra comes with six airbags as standard a 360-degree camera, ABS, and 21 ESP functions, including hill hold, tire pressure monitoring, ADS Level 2+ addictive cruise control, lane keep assist, and auto emergency assistance.
It’s expected to receive a 5-star rating from Global NCAP as it’s built on the Harrier platform. ISOFIX child seats and rear seat belt reminders are also key safety features.
Final Thoughts
People are excited to see the Tata Sierra on-road price It’s relaunched with all modern features a 90s feel and the best for both rough and rough terrain It’s a car that been relaunched for comfort and reliability Priced at ₹13.30 lakh, it’s going to rival cars like the Seltos, making it the perfect car for your family It’s also coming in EV variants in 2026. The ICE-powered Sierra is still the king.